Allan is an award winning marketing professional with a wealth of experience in the publishing, multi-channel retail, loyalty marketing, energy and professional services sectors; transforming data to actionable insights driving activity to improve business results.

 

His success in these endeavours is a result of a strong foundation built early in his career where campaign test design and measurement, segmentation, customer analytics, RFM, product cross affinity analysis, LTV and Marketing ROI were integral parts of the business.

 

Analytic best practices were an integral part of the courses Allan delivered through the University of Toronto and the Canadian Marketing Association. Allan currently serves on Professional Advisory Councils through the Pilon School of Business and the Faculty of Applied Science & Technology at Sheridan College.

In his close to 20 years of experience, Jeremy leads organizations to implement core capabilities and frameworks to align analytic & CRM investments to outcomes,  articulate and strengthen cross functional relationships to help push new frontiers,  and challenge teams to be directly accountable for success that amplify their voice in the decision making process.

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By leveraging these core capabilities, Jeremy has successfully led organizations through transformation across many disciplines including technology, process and people.  His ability to work across these disciplines has allowed him to deliver big outcomes for his organizations.